To prime or not to prime..

If you're not familiar with many makeup products and techniques, eye primer seems silly or just a scam from makeup companies. However, until you have tried it you honestly don't know what you are missing. Primer gives the shadow a base to stick to, not only does this make your shadow last longer but it makes it more pigmented. This means a $3 eyeshadow used correctly with primer looks like an expensive bright color. Also if you have really oily eyelids a primer is a must so your shadow does move! We personally favor Urban Decay Primer Potion. Both of us delayed purchasing it because of the more expensive price, but after hearing all of the hype we finally caved and have been nothing short of satisfied. Another one of my (Andrea) favorites is the creaseless cream shadows that Benefit Cosmetics sells. They come in several shimmery colors and really help to prevent your shadows from going anywhere. If you are on a budget you can use chap stick or a thin layer of Vaseline however it won't have the quite the same effect. A lot of my friends are afraid to use eyeshadow because they are afraid of it looking bad. My number one recommendation is always to use a primer first. You'll find that the shadows blend better which can make them much more appealing to work with! MAC, Revlon and other companies all make primers, experiment with different brands and find one that works for you.